Summary

Creative strategist and digital marketing analyst.

With over a decade of experience in PR and social media marketing, I specialize in crafting stories for emerging technology companies in cybersecurity, space, MedTech, blockchain, artificial intelligence, fintech, and cloud computing.

My expertise in technology is rooted in a strong desire to understand and learn complex systems and processes, which I partially attribute to my neurodivergent brain. At the age of 11, I taught myself how to code a website and began developing PowerPoint presentations for my middle school’s board.

As a self-taught creative, I am a:

• 🧑🏻‍💻 Graphic and website designer (print, digital, web, infographics)
• 🕵🏻‍♂️ Researcher and analyst (data preparation, data analysis, reporting)
• ✍️ Copywriter (decks/presentations, marketing materials, thought leadership articles, blogs)
• 📸 Real estate & portrait photographer
• 📹 Videographer and drone operator

Technical Skills 🛠

• 🎨 Figma, Sketch, Photoshop, Lightroom, Illustrator, Adobe Creative Suite
• 📹 Final Cut Pro, Davinci Resolve, Apple Motion, After Effects, Premiere Pro
• 📊 Excel, Google Sheets, Tableau, OpenRefine, Trifacta Data Wrangler, Looker Studio
• ✍️ Word/Google Docs, Ulysses (I love writing in Markdown)
• 🖥 Keynote, PowerPoint, Google Slides
• 🎯 Google Ads, LinkedIn Ads, SEO tools, Buffer, HootSuite, Sprout Social
• 👨🏻‍💻 Docker, HTML, CSS, JS, PHP, MySQL, Nginx, Apache, VSCode, bash, server administration (I run my own homelab/server in my spare time)
• 🕸 Wordpress, Squarespace, Shopify, WooCommerce
• 🦾 3d printing, woodworking, Fusion360, building custom drones, soldering and basic electrical circuitry and power management
• 📋 Notion, Trello, Slack, Asana, Todoist, Airtable, and every PM/collaboration/communication tool imaginable

Professional Experience 👨🏻‍💻

Digital Marketing Analyst & Designer

Persephone Digital — Seattle (Sept 2022 - Present)

• Develop social media strategy, written content, and visual assets for leading medical device manufacturers, pharmaceutical companies, and healthcare non-profits.
• Research and develop comprehensive social listening reports to help clients understand their competitive landscape and share of voice while identifying trends across various therapy areas, medical congresses, product segments, and clinical research/trials.
• Develop and execute SEO and website optimizations based on market and competitive research.

Account Manager / Account Supervisor

RH Strategic — Seattle (Nov 2021 - Sept 2022)

• Developed and executed results-driven PR strategies for cybersecurity companies in the education and certification, developer, and managed services spaces.
• Client relations and project management, including ongoing communications, planning, and reporting to meet goals and expectations.
• Led and mentored teams to produce measurable PR results across traditional and digital media—from content and pitch development to media outreach and relations.
• Internal resource management (planning and allocation) of shared teams across multiple agency pricing models, including blended hourly rates and specialist rates.

Digital PR Partner & Project Manager

PulpPR — Los Angeles and Remote (Oct 2012- Nov 2021)

• Provided digital PR and marketing services to more than 75 venture-backed technology startups across the space, blockchain, artificial intelligence, fintech, robotics, cloud computing, big data, software-as-a-service, and consumer verticals.
• As a partner, my primary responsibilities included business development, plus account and project management.
• Additional responsibilities included public relations (print and digital publications), influencer relations (Instagram, YouTubers, Podcasters), social media marketing and management, running digital ad campaigns (Google and social media), graphic and web design (digital, print, infographics), marketing research and analysis, and writing (thought leadership content, ghost written articles, blogs).

Education 📚

AAS-T Multimedia Communications

• Peninsula College (2008 - 2011)

High School Diploma

• Sequim High School (2004 - 2008)
• Activities & Societies: Football, Soccer, Tennis

Volunteer experience 🙋🏻‍♂️

Marketing & Public Relations Specialist

Touch-A-Life Foundation, Remote — (Jan 2019 - Aug 2022)

Marketing and PR consulting, strategy.

HOA President

Brandywine Estates HOA, Bremerton, Washington — (Jan 2019 - Sept 2021)

Administration, leadership, decision making, budget management.

Childcare Assistant

Barnacles & Bees, Bremerton, Washington — (Oct 2020 - June 2021)

Outdoor preschool. My daughter was a student and I had a hands on role in the majority of classes.

Instructor

Alpine Northwest Photography Workshop, Seattle — (Aug - Sept 2015)

Led a social media marketing and PR seminar at a 3 day Photography Workshop, to up and coming photographers from all over the US.

Languages 🗣

• English (Native) 🇺🇸
• Spanish 🇲🇽